Finding the Perfect Digital Marketing Automation Platform
Digital Marketing is changing rapidly. Artificial Intelligence has simplified marketing, and if you’re not keeping up with every release, it’s easy to
The virus set the online world into a frenzy – with every social event that you could think of shut down, forcing many of us to move our entire worlds online. Whilst working from home may have become the new norm and virtual events here to stay, many of us are struggling to come to terms with the fact that this is the new, and possibly only way to interact with one another for the foreseeable future.
From house parties to Houseparty.
Naturally, when the pandemic begun, we chose to seek out alternatives to communicate with our friends and family, using platforms like Google Duo (12.4%), Nextdoor.com (73.3%) and Houseparty (79.4%)– all which rose significantly during this time, steering us clear of our usual means of communication such as texting and messaging. These apps give users the ability to chat with one another singularly or in groups, and even play games. An app like Nextdoor has found to be very popular as it allows communities and neighborhoods to connect.
Hey, can you jump on this zoom link?
The pandemic was a challenge for many, moving all our days online, causing platforms like Zoom, Google Classroom, Microsoft Teams and Google Hangouts to skyrocket. This forced many to re-learn how to interact with each other – from teachers learning how to engage 30 students via screen, to conducting presentations to your entire staff. These forms of connections are said to be here to stay with a predicted 25-30% of peopleto continue to work from home in 2021 and beyond.
You’re little brother was right, video games can be “social.”
During this time, all sports were shut down causing many to take their sports online in a different form. A platform such as Twitch spiked by 20%, and Gen Zedders choice Tik Tok has continued to climb even more. Why? Because applications like this created a community for the younger generations, unlike the platforms above which are more focused on communication, these apps connected people through common interest.
Digital Marketing is changing rapidly. Artificial Intelligence has simplified marketing, and if you’re not keeping up with every release, it’s easy to
To thrive in a competitive business landscape, it is crucial to keep a close watch on your competitor’s activities. However, tracking your
In the world of digital advertising, location targeting has been a game-changer for marketers. The ability to reach the right audience, in