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Why we need to follow the lead of Gen Z

Gen Z are a different breed. They are largely self-taught, innovative and resourceful - resulting in a “do it yourself” kind of attitude. Funnily enough these characteristics are what most SMBs need to possess in order to run a successful brand.

How Pinterest can inspire content

Choo Choo - All aboard the Pinterest train! If you haven't jumped on the Pinterest train already, it may be time to get on it. More than just another social network, Pinterest can be used to not only inspire users' creative ideation but it can also be used to promote your business and its products!