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Social Media to become a top channel for purchase
Social Media used to be used for one thing, and one thing only - to “socialise.” However, now, marketers have since digressed, understanding the power in which these platforms actually hold. Today, consumers have a world of resources at their fingertips to help them choose and buy products.
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February 1, 2021

Trends for 2021
A big hello to 2021 - we’re looking forward to what this year will bring in terms of Digital Marketing Trends. 2020 brought us things that no one could have predicted, affecting each individual business differently, both positively and negatively.
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January 3, 2021

Is Tiktok still #1 for GenZ?
Gen Z will continue to use TikTok for the foreseeable future. Why? The reasons are infinite - Education, hacks, connection, money, therapy… The list goes on.
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January 3, 2021

Psychology & Social Media
Why do we post on social media? Is it the instant gratification we receive? Or a sense of belonging? Or is it simply just because we actually like the photo? We’re not exactly sure, but we as a society have come to the conclusion that it has something to do with several psychological motivations
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January 3, 2021

The upside of Covid-19, 3 benefits for your brand
As we regress back into the new normal, many are wondering if we’ll see any benefits from the pandemic, considering the damage it's done on our economy. Although this period of time has seen us face many challenges, there have been some changes that may come as a surprise to many!
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December 20, 2020
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