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Why Marketing to Gen Z on Tiktok works

What is it and why can’t your teenage son stop talking about it? Well, once upon time, a short time ago, the parent company, Byte Dance, bought and the two merged together to birth the incredible platform we now know as TikTok. The social platform has skyrocketed after its merger.

Top 5 reasons why small businesses are going online in 2020

Not sure where why so many small businesses are opting to go online? Don’t worry, you’re not the only one! A lot of brands who’ve purely invested in brick and mortar, maybe a website or a few Google Ads, are unsure of the benefits that come with moving onto social platforms.