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5 Reasons why you should consider getting influencers

Who knew that influencer marketing would've taken off the way that it has! Being an influencer used to be purely reserved for celebrities or those with high followings; Now anyone who can create interesting content or know how to talk to their audience has the potential to become an influencer.

What is “Banner Blindness” and how can you overcome it

Consumers have become smarter over time… much smarter. They know when they're seeing an ad, and quite frankly, they’re a bit over it. We as brands need to find a way to combat this, looking for fresh alternatives to avoid what has been labelled as the dreaded “Banner Blindness.”

Stop Trying To Make Perfect Content

This is a friendly reminder to you to stop trying to make perfect content. Your obsession with creating perfect content is the reason that you're not able to reach your goals.

Writing the perfect caption – 5 hacks

Nailing the perfect caption takes time. It’s almost as critical as the content itself. You need to showcase who you are and what you stand for, as well as your brand's personality - And you only have a couple of characters to do it in.

Is Twitter still a valuable social tool?

Twitter rose to fame in 2013. It was the first platform to allow “freedom of speech” in just a few characters. We’re now seeing a huge drop in usage, larger than the drop in the second quarter of 2017, which saw the company lose over $116 million dollars (14% drop in stock value).