This is a friendly reminder to you to stop trying to make perfect content. Your obsession with creating perfect content is the reason that you're not able to reach your goals.
Nailing the perfect caption takes time. It’s almost as critical as the content itself. You need to showcase who you are and what you stand for, as well as your brand's personality - And you only have a couple of characters to do it in.
Twitter rose to fame in 2013. It was the first platform to allow “freedom of speech” in just a few characters. We’re now seeing a huge drop in usage, larger than the drop in the second quarter of 2017, which saw the company lose over $116 million dollars (14% drop in stock value).
2020 has just flown by, and Christmas is just around the corner - so we need to start preparing! Small companies have a huge advantage this year, with 30% more consumers looking to buy local this year, compared to 2019.
In order to successfully market your brand, you need to develop a marketing strategy. Within this strategy, you will need to develop content pillars to keep consistent and engaging across all social platforms. How does one do such a thing?
Gen Z are a different breed. They are largely self-taught, innovative and resourceful - resulting in a “do it yourself” kind of attitude. Funnily enough these characteristics are what most SMBs need to possess in order to run a successful brand.